INTRODUCTiON

SUCCESSFUL TRACK RECORD

THE BUSINESS FACTS SPEAK FOR THEMSELVES. WITH THE OPENING OF OUR FIRST CHICKEN LICKEN IN RIDGEWAY IN 1981, WE SET A HIGH STANDARD OF QUALITY AND HAVE MAINTAINED IT SUCCESSFULLY IN EVERY ONE OF OUR OUTLETS TO DATE. BECAUSE OF OUR TIGHTLY CONTROLLED INTERNAL COST STRUCTURES, WE HAVE PROVED THAT A CHICKEN LICKEN FRANCHISE CAN BE SUCCESSFUL ANYWHERE IN AFRICA.

ACCORDING TO THE SUNDAY TIMES MARKINOR 2007 BRANDS SURVEY, CHICKEN LICKEN IS THE SECOND BIGGEST FAST FOOD BRAND IN SOUTH AFRICA. CHICKEN LICKEN IS THE BIGGEST NON-AMERICAN OWNED FRIED CHICKEN FRANCHISE IN THE WORLD, ACCORDING TO HENNY PENNY CORPORATION WHO ARE THE LARGEST SUPPLIERS OF EQUIPMENT TO THE FRIED CHICKEN INDUSTRY WORLDWIDE; ALSO CHICKEN LICKEN IS AN EXTREMELY INNOVATIVE COMPANY WITH UNIQUE MENU ITEMS.

WHAT THE FRANCHISE FEE COVERS

THE UP-FRONT FRANCHISE FEE DELIVERS A COMPREHENSIVE PACKAGE:

  • FULL TRAINING FOR 3 WEEKS FOR A STAFF OF 14
  • KITCHEN UTENSILS
  • ALL LEGAL COSTS
  • UNIFORMS
  • STORE PLANS AND DEVELOPMENT SUPERVISION

MONTHLY PAYMENTS ARE 12% OF TURNOVER MADE UP OF:

  • ROYALTY FEE 6%
  • ADVERTISING SHARE 6%
  • THE DURATION OF THE FRANCHISE AGREEMENT IS 10 YEARS OR AS PER SHOPPING CENTRE LEASE DURATION

THE CHICKEN LICKEN CARE LINE - HOW IT WORKS FOR YOU

RESEARCH HAS SHOWN THAT IF PEOPLE LIKE A FOOD OUTLET, WHETHER ITS A SNACK BAR OR A RESTAURANT, THEY WILL TELL 3 PEOPLE. IF THEY DON'T LIKE IT, THEY WILL TELL 7 PEOPLE. (THAT'S THE REASON FOR THE CHICKEN LICKEN CARE LINE). DISPLAYED AT EVERY CHICKEN LICKEN OUTLET IS A POSTER INVITING CUSTOMER TO CALL IN WITH SUGGESTIONS ON HOW TO IMPROVE OUR SERVICE, WHAT THEY LIKE ABOUT OUR PRODUCT, OR EVEN NEW ITEMS THEY WOULD LIKE US TO OFFER. WITH FEEDBACK LIKE THIS WE CAN CONSTANTLY IMPROVE OUR PRODUCT AND SERVICE, TO THE BENEFIT OF ALL OUR FRANCHISES.

ADVERTISING SUCCESS

WE HAVE A VERY FOCUSSED MESSAGE. OUR LOGO, THE FAMOUS ROOSTER IS THE HERO AND AMBASSADOR FOR OUR BRAND, CHICKEN LICKEN.

WE BOLDLY CLAIM THE TITLE OF BEING "SOUL FOOD".

SECONDARY CLAIMS

THAT WHILST WE ARE THE TASTIEST, CHICKEN LICKEN IS ALSO THE COOLEST IN TOWN.

ONLY AT CHICKEN LICKEN CAN ONE GET THE SPECIAL RECIPE THAT CREATES OUR SPECIAL TASTE.

HOW DO WE GET THIS ACROSS TO THE MARKET

USING A STRONG MARKETING MIX AS FOLLOWS:

  • MEDIA
  • RADIO
  • TV

OUR HIP AND HAPPENING CAMPAIGN FEATURES:

  • PERSONALITIES PROMOTING CHICKEN LICKEN - SOUL FOOD
  • POPULAR MUSIC AS BACKGROUND, SHOWING WE ARE IN TOUCH WITH OUR CUSTOMERS.
  • THE 'LIL LICKEN CHARACTER ATTRACTS YOUNGSTERS

IN-STORE SUPPORT

APPETIZING FOOD SHOTS FEATURING SOUL FOOD, SOUL FOOD AND MORE SOUL FOOD CREATES POINT OF SALE THAT MAKES OUR MENU UNIQUE.

OPENING SUPPORT

FOR ALL OUTLETS, LAUNCHES WILL BRING A POWERFUL MIX OF ADVERTISING IN DIFFERENT FORMS TO ENSURE THE SUCCESS OF THE LAUNCH PHASE.

RESEARCH SUPPORT

ONGOING, INDEPENDENT RESEARCH STUDIES TELL US THAT CHICKEN LICKEN IS THE MOST WELL KNOWN, BEST LIKED FAST FOOD CHICKEN PRODUCT IN THE MARKET. BOTH THE EXTRINSIC AND THE INTRINSIC VALUES ENSURE THAT OUR TARGET MARKET WILL KEEP COMING BACK TO CHICKEN LICKEN FOR MORE OF THAT GREAT TASTING GOOD VALUE CHICKEN. AN EXCELLENT BUSINESS OPPORTUNITY IN ANY LANGUAGE. THE POPULARITY AND SUCCESS OF CHICKEN LICKEN'S MANY FRANCHISE OUTLETS SPEAKS FOR ITSELF.

IT'S TIME YOU JOINED OUR SUCCESSFUL FRANCHISE NETWORK AND BECOME AN INTERGRAL PART OF THIS HUGELY SUCCESSFUL ENTERPRISE WHICH OPERATES IN MAJOR CENTERS THROUGHOUT SOUTH AFRICA. IF YOU ALREADY HAVE PREMISES AVAILABLE IN YOUR BUSINESS COMPLEX, A FRANCHISE WITH A DYNAMIC TRACK RECORD LIKE CHICKEN LICKEN IS AN ABSOLUTE MUST.

BECAUSE AS WE SAY: "YOU AIN'T TASTED SUCCESS UNTIL YOU'VE TASTED "CHICKEN LICKEN - SOUL FOOD".